설명
Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. Offers new conceptual frameworks for analyzing and designing strategy process. Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies. Signals the future direction of the field.
책 세부 정보
형식
킨들
페이지
296 페이지
언어
영어
출판됨
2월 9, 2009
출판사
Wiley-Blackwell
판본
판본 3개
ISBN-10
1405142561
ISBN-13
9781405142564