책 세부 정보
형식
페이퍼백
페이지
368
언어
영어
출판됨
Jun 26, 2010
출판사
Cengage Learning
설명
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.