Book Details
Format
Paperback
Pages
368
Language
English
Published
Jun 26, 2010
Publisher
Cengage Learning
Description
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.