책 세부 정보
형식
킨들
페이지
208
언어
영어
출판됨
Dec 6, 2013
출판사
Wiley
ISBN-10
1118756207
ISBN-13
9781118756201
설명
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.
장르들
스릴러 & 서스펜스
액션 & 어드벤처
비즈니스 & 경제