Handbook of Quality-of-Life Research: An Ethical Marketing Perspective
przez
M. Joseph Sirgy
Brak ocen
Business & Economics
Philosophy
Format
Miękka okładka
Strony
463
Język
Angielski
Opublikowany
Dec 6, 2010
Wydawca
Springer
Wydanie
2001
ISBN-10
9048158915
ISBN-13
9789048158911
Opis
This comprehensive guide delves deep into the intersection of quality-of-life research and ethical marketing practices. M. Joseph Sirgy, an esteemed authority in the field, explores the crucial role that understanding well-being plays in developing effective marketing strategies. The reader is taken through a meticulously organized examination of how marketers can foster positive social outcomes while maintaining their commitment to ethical standards.
In the realm of social indicators, Sirgy emphasizes the importance of assessing the impact of marketing on consumers' quality of life, highlighting the ethical responsibilities that come with such influence. The discussion covers a wide range of perspectives, including psychological, societal, and environmental aspects, providing a holistic view of what constitutes a fulfilling life in contemporary society.
Ultimately, this book serves not only as a resource for academics and practitioners but also as a call to action for marketers to prioritize ethical considerations in their practices. By championing the well-being of consumers, it advocates for a marketing approach that goes beyond mere profit, aiming for a more sustainable and fulfilling future.
In the realm of social indicators, Sirgy emphasizes the importance of assessing the impact of marketing on consumers' quality of life, highlighting the ethical responsibilities that come with such influence. The discussion covers a wide range of perspectives, including psychological, societal, and environmental aspects, providing a holistic view of what constitutes a fulfilling life in contemporary society.
Ultimately, this book serves not only as a resource for academics and practitioners but also as a call to action for marketers to prioritize ethical considerations in their practices. By championing the well-being of consumers, it advocates for a marketing approach that goes beyond mere profit, aiming for a more sustainable and fulfilling future.
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