Handbook of Quality-of-Life Research: An Ethical Marketing Perspective
por
M. Joseph Sirgy
Ainda sem avaliações
Business & Economics
Philosophy
Formato
Brochura
Páginas
463
Idioma
Inglês
Publicado
Dec 6, 2010
Editora
Springer
Edição
2001
ISBN-10
9048158915
ISBN-13
9789048158911
Descrição
This comprehensive guide delves deep into the intersection of quality-of-life research and ethical marketing practices. M. Joseph Sirgy, an esteemed authority in the field, explores the crucial role that understanding well-being plays in developing effective marketing strategies. The reader is taken through a meticulously organized examination of how marketers can foster positive social outcomes while maintaining their commitment to ethical standards.
In the realm of social indicators, Sirgy emphasizes the importance of assessing the impact of marketing on consumers' quality of life, highlighting the ethical responsibilities that come with such influence. The discussion covers a wide range of perspectives, including psychological, societal, and environmental aspects, providing a holistic view of what constitutes a fulfilling life in contemporary society.
Ultimately, this book serves not only as a resource for academics and practitioners but also as a call to action for marketers to prioritize ethical considerations in their practices. By championing the well-being of consumers, it advocates for a marketing approach that goes beyond mere profit, aiming for a more sustainable and fulfilling future.
In the realm of social indicators, Sirgy emphasizes the importance of assessing the impact of marketing on consumers' quality of life, highlighting the ethical responsibilities that come with such influence. The discussion covers a wide range of perspectives, including psychological, societal, and environmental aspects, providing a holistic view of what constitutes a fulfilling life in contemporary society.
Ultimately, this book serves not only as a resource for academics and practitioners but also as a call to action for marketers to prioritize ethical considerations in their practices. By championing the well-being of consumers, it advocates for a marketing approach that goes beyond mere profit, aiming for a more sustainable and fulfilling future.
Avaliações
Nenhuma avaliação ainda
Seja o primeiro a avaliar este livro e compartilhe seus pensamentos
Adicione a Primeira AvaliaçãoRegistro de Leitura
Nenhum registro de leitura encontrado
Comece a rastrear seu progresso de leitura para ver os registros aqui
Adicione Seu Primeiro Registro de LeituraNotas
Registro de transações
Nenhum registro de transações encontrado
Comece a rastrear suas transações de livros para ver os registros aqui
Adicione seu primeiro registro de transações
