Descrição
Focus groups are prevalent in market research, health studies, and social sciences research―but how much do you really know about the process? In this volume, Carey and Asbury provide a thorough introduction to developing, implementing, and analyzing focus groups in your own research projects. The writers include information about the historical foundations of focus groups, as well as advice on how to analyze vulnerable groups and minorities within the population at large. This book is a great starting point for budding qualitative researchers looking to incorporate focus groups into their research projects.
Detalhes do Livro
Formato
Brochura
Páginas
128 páginas
Idioma
Inglês
Publicado
Jan 28, 2012
Editora
Left Coast Press
ISBN-10
1598740482
ISBN-13
9781598740486