Description
Focus groups are prevalent in market research, health studies, and social sciences research―but how much do you really know about the process? In this volume, Carey and Asbury provide a thorough introduction to developing, implementing, and analyzing focus groups in your own research projects. The writers include information about the historical foundations of focus groups, as well as advice on how to analyze vulnerable groups and minorities within the population at large. This book is a great starting point for budding qualitative researchers looking to incorporate focus groups into their research projects.
Book Details
Format
Paperback
Pages
128 pages
Language
English
Published
Jan 28, 2012
Publisher
Left Coast Press
ISBN-10
1598740482
ISBN-13
9781598740486