Detalhes do Livro
Formato
Capa dura
Páginas
432
Idioma
Inglês
Publicado
Apr 1, 2014
Editora
Unit Editions
ISBN-10
0957511442
ISBN-13
9780957511446
Descrição
This book offers an insightful exploration into the world of corporate identity design manuals, marking a significant contribution to the field. It showcases 20 exemplary case studies that demonstrate the evolution and importance of design guidelines in establishing a strong brand presence.
The authors delve into various methodologies and philosophies behind creating effective visual identities, highlighting the intricate relationships between design, branding, and communication. With a keen eye for detail, this work serves as a valuable resource for designers, students, and professionals seeking to understand the foundational elements that shape identity guidelines in corporate environments.
The authors delve into various methodologies and philosophies behind creating effective visual identities, highlighting the intricate relationships between design, branding, and communication. With a keen eye for detail, this work serves as a valuable resource for designers, students, and professionals seeking to understand the foundational elements that shape identity guidelines in corporate environments.