Descrição
This collection offers a comprehensive exploration of strategic management, bringing together the insights of renowned scholars in the field. Edited by Henry Mintzberg, it amalgamates a rich array of readings that delve into various dimensions of strategy formulation and implementation. The contributions of Sumantra Ghoshal, Joseph B. Lampel, and James Brian Quinn provide a multifaceted perspective, merging theoretical insights with practical applications, making it an invaluable resource for both students and practitioners.
The inclusion of case studies adds depth to the understanding of strategic processes in real-world scenarios, illustrating the complexities and challenges organizations face. Readers are guided through the intricacies of strategic thinking, highlighting the importance of context, adaptability, and innovation. The authors encourage readers to engage critically with the material, fostering a nuanced appreciation of how effective strategy can transform organizations and drive success in an ever-changing business environment.
The inclusion of case studies adds depth to the understanding of strategic processes in real-world scenarios, illustrating the complexities and challenges organizations face. Readers are guided through the intricacies of strategic thinking, highlighting the importance of context, adaptability, and innovation. The authors encourage readers to engage critically with the material, fostering a nuanced appreciation of how effective strategy can transform organizations and drive success in an ever-changing business environment.
Detalhes do Livro
Formato
Brochura
Páginas
1,040 páginas
Idioma
Inglês
Publicado
set 10, 2002
Editora
Financal Times Management
Edição
4
Edições
14 edições
ISBN-10
027365120X
ISBN-13
9780273651208