Electronic Commerce Management

Sally Chan , Craigg Ballance , Hal Stern
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1999 · Английский · Мягкая обложка
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Описание

This comprehensive guide delves into the intricacies of managing electronic commerce systems, providing valuable insights that cater to both beginners and seasoned professionals. The authors, a team of experienced experts in the field, draw upon their extensive knowledge to cover a wide range of topics critical to the successful operation of e-commerce platforms. They address the technical, strategic, and operational aspects of the industry, offering practical advice for navigating its complexities.

Readers will find a wealth of information on key trends, emerging technologies, and best practices that can enhance their understanding of e-commerce management. The text emphasizes the importance of adapting to the fast-paced digital landscape, ensuring that businesses remain competitive and responsive to changing consumer behaviors. Whether one is looking to establish a new online venture or optimize an existing one, this guide serves as an essential resource for effective electronic commerce management.

Детали книги

Формат Мягкая обложка
Страницы 320 страниц
Язык Английский
Опубликовано авг 31, 1999
Издатель John Wiley & Sons Inc
ISBN-10 0471248649
ISBN-13 9780471248644

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