Electronic Commerce Management

Sally Chan , Craigg Ballance , Hal Stern
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1999 · 英语 · 平装书
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描述

This comprehensive guide delves into the intricacies of managing electronic commerce systems, providing valuable insights that cater to both beginners and seasoned professionals. The authors, a team of experienced experts in the field, draw upon their extensive knowledge to cover a wide range of topics critical to the successful operation of e-commerce platforms. They address the technical, strategic, and operational aspects of the industry, offering practical advice for navigating its complexities.

Readers will find a wealth of information on key trends, emerging technologies, and best practices that can enhance their understanding of e-commerce management. The text emphasizes the importance of adapting to the fast-paced digital landscape, ensuring that businesses remain competitive and responsive to changing consumer behaviors. Whether one is looking to establish a new online venture or optimize an existing one, this guide serves as an essential resource for effective electronic commerce management.

书籍详情

格式 平装书
页数 320 页
语言 英语
已发布 8月 31, 1999
出版商 John Wiley & Sons Inc
ISBN-10 0471248649
ISBN-13 9780471248644

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