
101 Things I Learned in Advertising School
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تنسيق
كيندل
صفحات
212
لغة
الإنجليزية
منشور
Apr 3, 2018
الناشر
Crown
رقم ISBN-10
0451496728
رقم ISBN-13
9780451496720
الوصف
In the fast-paced world of advertising, understanding the nuances of strategy and creativity can set one apart. This guide presents an engaging collection of insights that demystify the principles of advertising, making them approachable for both novices and seasoned professionals. Each lesson is crafted to encourage innovative thinking, drawing on real-world examples that highlight the importance of effective communication and branding.
Beyond traditional techniques, the book delves into the evolving landscape of advertising, emphasizing the role of digital media and consumer behavior. Readers will find practical tips alongside thought-provoking concepts that challenge them to rethink their approach, ultimately equipping them with the tools needed to thrive in a competitive market.
Beyond traditional techniques, the book delves into the evolving landscape of advertising, emphasizing the role of digital media and consumer behavior. Readers will find practical tips alongside thought-provoking concepts that challenge them to rethink their approach, ultimately equipping them with the tools needed to thrive in a competitive market.