101 Things I Learned in Advertising School

101 Things I Learned in Advertising School

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格式 Kindle
页数 212
语言 英语
已发布 Apr 3, 2018
出版商 Crown
ISBN-10 0451496728
ISBN-13 9780451496720
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描述

In the fast-paced world of advertising, understanding the nuances of strategy and creativity can set one apart. This guide presents an engaging collection of insights that demystify the principles of advertising, making them approachable for both novices and seasoned professionals. Each lesson is crafted to encourage innovative thinking, drawing on real-world examples that highlight the importance of effective communication and branding.

Beyond traditional techniques, the book delves into the evolving landscape of advertising, emphasizing the role of digital media and consumer behavior. Readers will find practical tips alongside thought-provoking concepts that challenge them to rethink their approach, ultimately equipping them with the tools needed to thrive in a competitive market.

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