
101 Things I Learned in Advertising School
아직 평점이 없습니다
형식
킨들
페이지
212
언어
영어
출판됨
Apr 3, 2018
출판사
Crown
ISBN-10
0451496728
ISBN-13
9780451496720
설명
In the fast-paced world of advertising, understanding the nuances of strategy and creativity can set one apart. This guide presents an engaging collection of insights that demystify the principles of advertising, making them approachable for both novices and seasoned professionals. Each lesson is crafted to encourage innovative thinking, drawing on real-world examples that highlight the importance of effective communication and branding.
Beyond traditional techniques, the book delves into the evolving landscape of advertising, emphasizing the role of digital media and consumer behavior. Readers will find practical tips alongside thought-provoking concepts that challenge them to rethink their approach, ultimately equipping them with the tools needed to thrive in a competitive market.
Beyond traditional techniques, the book delves into the evolving landscape of advertising, emphasizing the role of digital media and consumer behavior. Readers will find practical tips alongside thought-provoking concepts that challenge them to rethink their approach, ultimately equipping them with the tools needed to thrive in a competitive market.