الوصف
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
تفاصيل الكتاب
تنسيق
غلاف ورقي
لغة
الإنجليزية
منشور
يناير 1, 1993
الناشر
Harcourt College Pub
رقم ISBN-10
0030970385
رقم ISBN-13
9780030970382