Description
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
Book Details
Format
Paperback
Language
English
Published
Jan 1, 1993
Publisher
Harcourt College Pub
ISBN-10
0030970385
ISBN-13
9780030970382