説明
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
本の詳細
形式
ペーパーバック
言語
英語
公開されました
1月 1, 1993
出版社
Harcourt College Pub
ISBN-10
0030970385
ISBN-13
9780030970382