تفاصيل الكتاب
تنسيق
كيندل
صفحات
336
لغة
الإنجليزية
منشور
Jun 7, 2007
الناشر
Routledge
رقم ISBN-10
1136411097
رقم ISBN-13
9781136411090
الوصف
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.