本の詳細
形式
キンドル
ページ数
336
言語
英語
公開されました
Jun 7, 2007
出版社
Routledge
ISBN-10
1136411097
ISBN-13
9781136411090
説明
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.