Detalles del libro
Formato
Kindle
Páginas
336
Idioma
Inglés
Publicado
Jun 7, 2007
Editorial
Routledge
ISBN-10
1136411097
ISBN-13
9781136411090
Descripción
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.