الوصف
This engaging guide speaks to anyone involved in selling, from business owners to casual influencers, emphasizing the importance of listening over simply pushing products. The authors, Bob Poole, Megan Elizabeth Morris, and Paul Durban, illustrate how understanding customer needs can transform the sales process into a genuine exchange rather than a transaction.
Through insightful anecdotes and practical strategies, readers are encouraged to cultivate meaningful connections with their audience. By prioritizing empathy and engagement, they will discover that effective selling begins with a simple act: listening first.
Through insightful anecdotes and practical strategies, readers are encouraged to cultivate meaningful connections with their audience. By prioritizing empathy and engagement, they will discover that effective selling begins with a simple act: listening first.
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
152 صفحات
لغة
الإنجليزية
منشور
أبريل 11, 2009
الناشر
Liverpool Press
الطبعات
2 طبعات
رقم ISBN-10
0982420803
رقم ISBN-13
9780982420805
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