Description
This engaging guide speaks to anyone involved in selling, from business owners to casual influencers, emphasizing the importance of listening over simply pushing products. The authors, Bob Poole, Megan Elizabeth Morris, and Paul Durban, illustrate how understanding customer needs can transform the sales process into a genuine exchange rather than a transaction.
Through insightful anecdotes and practical strategies, readers are encouraged to cultivate meaningful connections with their audience. By prioritizing empathy and engagement, they will discover that effective selling begins with a simple act: listening first.
Through insightful anecdotes and practical strategies, readers are encouraged to cultivate meaningful connections with their audience. By prioritizing empathy and engagement, they will discover that effective selling begins with a simple act: listening first.
Book Details
Format
Paperback
Pages
152 pages
Language
English
Published
Apr 11, 2009
Publisher
Liverpool Press
Editions
2 editions
ISBN-10
0982420803
ISBN-13
9780982420805
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