تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
248
لغة
الإنجليزية
منشور
Jan 1, 1957
الناشر
Dover Pubns
رقم ISBN-10
048621575X
رقم ISBN-13
9780486215754
الوصف
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.