Детали книги
Формат
Мягкая обложка
Страницы
248
Язык
Английский
Опубликовано
Jan 1, 1957
Издатель
Dover Pubns
ISBN-10
048621575X
ISBN-13
9780486215754
Описание
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.