Détails du livre
Format
Broché
Pages
248
Langue
Anglais
Publié
Jan 1, 1957
Éditeur
Dover Pubns
ISBN-10
048621575X
ISBN-13
9780486215754
Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.