الوصف
Presenting a unique approach to marketing, this book focuses on what today’s manager must know in order to develop an effective marketing strategy and manage the marketing process. It provides readers with a set of concepts and ideas for approaching marketing decisions along with tools for the structuring and analysis of managerial problems in marketing. Throughout the chapters, the emphasis is placed on the customers and meeting their needs.
تفاصيل الكتاب
تنسيق
غلاف ورقي
لغة
الإنجليزية
منشور
Jul 23, 2007
الناشر
John Wiley & Sons
رقم ISBN-10
0471659134
رقم ISBN-13
9780471659136