Descrizione
Presenting a unique approach to marketing, this book focuses on what today’s manager must know in order to develop an effective marketing strategy and manage the marketing process. It provides readers with a set of concepts and ideas for approaching marketing decisions along with tools for the structuring and analysis of managerial problems in marketing. Throughout the chapters, the emphasis is placed on the customers and meeting their needs.
Dettagli del libro
Formato
Brossura
Lingua
Inglese
Pubblicato
Jul 23, 2007
Editore
John Wiley & Sons
ISBN-10
0471659134
ISBN-13
9780471659136