الوصف
Visionary communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including The Gutenberg Galaxy and Understanding Media: The Extensions of Man. He coined terms like "hot" and "cool" media, "the global village, " and "the medium is the message."
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
210 صفحات
لغة
الإنجليزية
منشور
يناير 1, 2001
الناشر
Dundurn Press
رقم ISBN-10
0968816673
رقم ISBN-13
9780968816677