Description
Visionary communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including The Gutenberg Galaxy and Understanding Media: The Extensions of Man. He coined terms like "hot" and "cool" media, "the global village, " and "the medium is the message."
Book Details
Format
Paperback
Pages
210 pages
Language
English
Published
Jan 1, 2001
Publisher
Dundurn Press
ISBN-10
0968816673
ISBN-13
9780968816677