설명
Visionary communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including The Gutenberg Galaxy and Understanding Media: The Extensions of Man. He coined terms like "hot" and "cool" media, "the global village, " and "the medium is the message."
책 세부 정보
형식
페이퍼백
페이지
210 페이지
언어
영어
출판됨
1월 1, 2001
출판사
Dundurn Press
ISBN-10
0968816673
ISBN-13
9780968816677