تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
527
لغة
الإنجليزية
منشور
Jan 1, 1996
الناشر
Edinburgh Univ Pr
رقم ISBN-10
0748607781
رقم ISBN-13
9780748607785
الوصف
Surveys theoretical perspectives on the mass media over the past thirty years. From statements by Marshall McLuhan and Jean Baudrillard to recent work by Ien Ang and Ann Gray, sections discuss the production and regulation of the mass media; the media text; and the reception and consumption of the media. Complete with an introduction and a guide to further reading.