책 세부 정보
형식
페이퍼백
페이지
527
언어
영어
출판됨
Jan 1, 1996
출판사
Edinburgh Univ Pr
ISBN-10
0748607781
ISBN-13
9780748607785
설명
Surveys theoretical perspectives on the mass media over the past thirty years. From statements by Marshall McLuhan and Jean Baudrillard to recent work by Ien Ang and Ann Gray, sections discuss the production and regulation of the mass media; the media text; and the reception and consumption of the media. Complete with an introduction and a guide to further reading.