Book Details
Format
Paperback
Pages
527
Language
English
Published
Jan 1, 1996
Publisher
Edinburgh Univ Pr
ISBN-10
0748607781
ISBN-13
9780748607785
Description
Surveys theoretical perspectives on the mass media over the past thirty years. From statements by Marshall McLuhan and Jean Baudrillard to recent work by Ien Ang and Ann Gray, sections discuss the production and regulation of the mass media; the media text; and the reception and consumption of the media. Complete with an introduction and a guide to further reading.