الوصف
Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time--each designed to make greater brand identity and market share a reality. Fans of the Maximarketing trilogy, and anyone else looking for fresh sales and marketing perspectives, will want to read about and use these tried-and-true techniques and out-of-the-box ideas from leading companies worldwide.
تفاصيل الكتاب
تنسيق
كتاب إلكتروني
صفحات
224 صفحات
لغة
الإنجليزية
منشور
مارس 22, 1998
الناشر
McGraw-Hill Companies
رقم ISBN-10
0071398937
رقم ISBN-13
9780071398930