Descripción
Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time--each designed to make greater brand identity and market share a reality. Fans of the Maximarketing trilogy, and anyone else looking for fresh sales and marketing perspectives, will want to read about and use these tried-and-true techniques and out-of-the-box ideas from leading companies worldwide.
Detalles del libro
Formato
Libro electrónico
Páginas
224 páginas
Idioma
Inglés
Publicado
mar. 22, 1998
Editorial
McGraw-Hill Companies
ISBN-10
0071398937
ISBN-13
9780071398930