설명
Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time--each designed to make greater brand identity and market share a reality. Fans of the Maximarketing trilogy, and anyone else looking for fresh sales and marketing perspectives, will want to read about and use these tried-and-true techniques and out-of-the-box ideas from leading companies worldwide.
책 세부 정보
형식
전자책
페이지
224 페이지
언어
영어
출판됨
3월 22, 1998
출판사
McGraw-Hill Companies
ISBN-10
0071398937
ISBN-13
9780071398930