الوصف
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
تفاصيل الكتاب
تنسيق
غلاف ورقي
لغة
الإنجليزية
منشور
Jan 1, 2000
الناشر
Prentice-Hall
رقم ISBN-10
0130277754
رقم ISBN-13
9780130277756