Beskrivning
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
Bokdetaljer
Format
Pocketbok
Språk
Engelska
Publicerad
jan 1, 2000
Förlag
Prentice-Hall
ISBN-10
0130277754
ISBN-13
9780130277756