Descripción
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
Detalles del libro
Formato
Tapa blanda
Idioma
Inglés
Publicado
Jan 1, 2000
Editorial
Prentice-Hall
ISBN-10
0130277754
ISBN-13
9780130277756