تفاصيل الكتاب
تنسيق
غلاف ورقي
لغة
الإنجليزية
منشور
Jan 1, 2012
الناشر
UNSPECIFIED VENDOR
الوصف
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.