جزئیات کتاب
فرمت
جلد نرم
زبان
انگلیسی
منتشر شده
Jan 1, 2012
ناشر
UNSPECIFIED VENDOR
توضیحات
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.