212 the extra degree

212º the extra degree(tm) is an inspiring book that focuses on the essential fundamental of effort-- the primary fundamental that feeds all others. Its purpose is to inspire the extra level of effort that produces exponential results. Let 212 become a part of everyone's vocabulary-- a way to say "go get 'em" and a way to say "great work" -- a tagline as powerful as some of the world's most successful brands but one you can implement with your most valuable asset -- your people.