蘋果橘子經濟學

蘋果橘子經濟學

3.7 (24 ratings)
2006 · Chinese · Paperback · 189 editions
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Description

經濟學擁有獲得答案的絕佳工具,但嚴重缺乏有趣的問題。李維特──經濟學界的印第安那瓊斯,他發掘了許多看似幽默怪誕,卻與日常生活息息相關的「經濟問題」,比方說:墮胎合法化何以能降低十五年後的犯罪率?小學老師與相撲選手為何有個作弊的通性?從小孩每年在游泳池內淹死的數目遠超過玩槍致死的結果,怎麼推論出理想父母的條件?三K黨和房地產業務員有何相同特質?毒販既然賺錢,為何還是窮得只能跟他母親住在一起?本書旨在探尋每件事物背後隱藏的一面,剝去現代生活的一兩層表皮,以觀察內部的運作狀況。作者發明了一個全新的研究領域:蘋果橘子經濟學──用經濟學的剖刀切開擁有蘋果外表的橘子果實。這種剖刀憑藉的是經濟學裡俯拾皆是的工具,不同的只是改從最有趣而關鍵的點切入。

Book Details

Format Paperback
Pages 336 pages
Language Chinese
Published Apr 1, 2006
Publisher 大塊文化出版股份有限公司
ISBN-10 986729193X
ISBN-13 9789867291936

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What do estate agents and the Ku Klux Klan have in common? Why do drug dealers live with their mothers? How can your name affect how well you do in life? The answer: Freakonomics. It's at the heart of everything we do and the things that affect us daily, from sex to crime, parenting to politics, fat to cheating, fear to traffic jams. And it's all about using information about the world around us to get to the heart of what's really happening under the surface of everyday life. Now updated with the authors' New York Times columns and blog entries, this cult bestseller will show you how, by unravelling your life's secret codes, you can discover a totally new way of seeing the world.

September 11th 2026

I loved it! As someone who loves data and loves learning about everything under the sun, Freakanomics is exactly my kind of book. Reminiscent of Adam Ruins Everything, it takes a variety of topics and breaks them down into bite sized bits of data and information, explaining how they collected it and what the data says. The bonus material at the end made me extraordinarily happy as well. I would recommend this book for anyone who listens to Adam Conover, readers of Cory Doctorow, and readers of Charles Soule. 

January 12th 2026
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