Brave New Work: A Reader on Harun Farocki's Film 'A New Product'

In a unique exploration of the intersection between film and the corporate world, this collection delves into Harun Farocki's provocatively crafted documentary that shadows a consulting firm over a year-long period. The authors engage with the nuances of Farocki's visual narrative, unpacking the layers of how corporate culture shapes and is shaped by the lens through which it is viewed.

The essays challenge readers to reflect on the implications of this corporate surveillance, bringing forth themes of power, productivity, and the often hidden mechanics of labor in contemporary society. The intricate relationship between the camera and the subjects it captures raises vital questions about authenticity and representation in a world dominated by corporate narratives.

As contributors articulate their insights, the text weaves together a rich tapestry of thought, making connections between Farocki's artistic vision and broader socio-economic critiques. This reader ultimately invites contemplation on the evolving nature of work and the impact of technology on human experience.

With a keen eye for detail, the collection emphasizes the tension between the gaze of the filmmaker and the realities of modern labor, prompting readers to reconsider the boundaries between art and business in an ever-evolving landscape.