Description
Using corporate broken window case studies, including McDonald's, K-Mart, Google, JetBlue, and more, the author argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.
Book Details
Format
eBook
Pages
109 pages
Language
English
Published
Jul 1, 2014
Publisher
Business Plus
Editions
3 editions
ISBN-10
0446593044
ISBN-13
9780446593045