Description
Building Awareness, the first book of the three part series on B2B marketing, is dedicated to showing you how to make the maximum number of potential buyers aware of your company and your products and/or services. 13 chapters cover the spectrum from crafting your brand promise to using social media and PR to successfully create awareness.
Book Details
Format
Kindle
Pages
57 pages
Language
English
Published
May 17, 2011
Publisher
Fusion Marketing Press
ISBN-10
0982539703
ISBN-13
9780982539705