Consumer Behaviour
by
S. Brijball
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Business & Economics
Format
Paperback
Pages
414
Language
English
Published
Feb 1, 2012
Publisher
Juta & Company
Edition
2nd ed
ISBN-10
0702186864
ISBN-13
9780702186868
Description
Consumer behavior plays a pivotal role in shaping the strategies and decisions made by businesses today. With a keen focus on the interplay between individual preferences and environmental influences, it sheds light on the myriad factors that drive consumer choices. This insightful exploration of consumer psychology encourages readers to understand how trends, social norms, and marketing stimuli affect purchasing power and brand loyalty.
Delving into the complexities of consumer behavior, the work emphasizes the importance of adaptability in business practices. Companies must attune themselves to evolving consumer demands and behaviors, making it essential for contemporary organizations to embrace a multidimensional approach. By harnessing the findings detailed within, business leaders and marketers can forge stronger connections with their audience, ensuring that their strategies resonate on a deeper level. This nuanced understanding of consumer dynamics is crucial for anyone looking to thrive in today’s competitive market landscape.
Delving into the complexities of consumer behavior, the work emphasizes the importance of adaptability in business practices. Companies must attune themselves to evolving consumer demands and behaviors, making it essential for contemporary organizations to embrace a multidimensional approach. By harnessing the findings detailed within, business leaders and marketers can forge stronger connections with their audience, ensuring that their strategies resonate on a deeper level. This nuanced understanding of consumer dynamics is crucial for anyone looking to thrive in today’s competitive market landscape.
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