Book Details
Format
Paperback
Pages
517
Language
English
Published
Jan 26, 1990
Publisher
Cengage Learning
ISBN-10
0030323177
ISBN-13
9780030323171
Description
This comprehensive collection invites students to delve into a variety of classic and contemporary cases, enhancing their understanding of consumer behavior. With 44 carefully curated examples, it fosters an environment for critical thinking and practical application of theories.
Students are encouraged to analyze real-world scenarios, exploring how consumer decisions are influenced by psychological, social, and cultural factors. The diverse range of cases provides opportunities for discussion, debate, and a deeper grasp of marketing strategies and consumer insights.
Designed to support both educators and learners, this resource serves not just as a textbook but as a springboard for innovative thinking and a deeper appreciation of the complexities of consumer behavior in today’s marketplace.
Students are encouraged to analyze real-world scenarios, exploring how consumer decisions are influenced by psychological, social, and cultural factors. The diverse range of cases provides opportunities for discussion, debate, and a deeper grasp of marketing strategies and consumer insights.
Designed to support both educators and learners, this resource serves not just as a textbook but as a springboard for innovative thinking and a deeper appreciation of the complexities of consumer behavior in today’s marketplace.
Genres
Contemporary