Description
Designed as a handbook for market entry strategies, this title focuses on concerns regarding exporting, initial market entry, development and growth. Topics include market entry capability, identifying your market, planning, writing a business plan, development strategies and achieving sales.
Book Details
Format
Hardcover
Pages
352 pages
Language
English
Published
May 1, 1998
Publisher
Ft Pr
ISBN-10
027363030X
ISBN-13
9780273630302